Kenyan Digital Creators Will Monetise Content on Facebook, Instagram From June – Ruto

 President William Ruto announced that Kenyan digital content creators will be able to earn money from their content on Facebook and Instagram starting in June 2024.

Ruto met with officials from Meta, the company that owns Facebook and Instagram, along with several content creators on Monday. He stated that he received a commitment from the social media platform's officials regarding this initiative.

The President emphasized that this is a significant opportunity for digital content creators. He mentioned that the specific criteria for eligibility will be made public soon.

Ruto highlighted that this development aligns with the government's economic agenda, which aims to provide opportunities for all Kenyans to earn income and improve their lives.

He expressed gratitude to Facebook for collaborating on this endeavor and mentioned that by June, all Kenyan creators will have the chance to monetize their content by placing advertisements.

During the meeting, Ruto encouraged Meta to expedite the rollout process if possible, which would be a pleasant surprise for many digital creators.

President Ruto sees the digital space as a crucial avenue for creating job opportunities for the country's unemployed youth. He previously mentioned distributing 20,000 computers to create digital job opportunities for 120,000 young people in Kenya. Additionally, the government is considering sending more youths to work abroad to address unemployment.